social media marketing strategies
Dive into the success story of harmonytech, where our web development expertise harmonized with their vision, resulting in a powerful and scalable digital platform.
PROJECT OVERVIEW
Over the past twelve months, Malaga Markets executed a structured social media strategy designed to strengthen visibility, enhance community engagement and drive consistent foot traffic.
This period marked significant growth across Instagram, Facebook and Meta Ads, supported by consistent content output and data-driven optimisation. Instagram reached 3,815 followers, with increases in reach (+35%), views (+20.12%) and follower acquisition (+25.34%).
Facebook delivered a major surge in exposure, generating over 1.7 million impressions, a 270% increase from the previous period.
Paid campaigns amplified event attendance and marketplace awareness through targeted, cost-efficient advertising across Perth and surrounding regions.
Content Strategy
- Prioritised high-impact creative formats such as food-focused visuals, multicultural stories and dynamic Reels.
- Leveraged Reels as the primary growth driver, with top videos reaching 46,681 plays and strong watch times.
- Tailored messaging and creative direction to a core audience of women aged 25–44, predominantly based in Perth.
- Used weekend reminder content to consistently drive visitation and maintain top-of-mind awareness.
- Highlighted local vendors and their stories to strengthen community connection and authenticity.
- Showcased culturally diverse food and experiences, reinforcing Malaga Markets as a hub for family-friendly discovery.
RESULT AND IMPACT
The combined organic and paid approach produced clear, measurable outcomes. Instagram engagement rose across all major indicators, with 315 interactions and steady increases in post performance.
Facebook emerged as a key visibility engine, supported by over 80,000 page views and 74,449 engagements. Paid campaigns delivered 8,923 total clicks at an efficient $0.26 CPC, with standout event campaigns—such as Halloween and Easter—achieving exceptionally low costs per click (as low as $0.09).
These efforts significantly boosted brand awareness while maintaining strong cost efficiency.
Publish Date
09 December 2025
Services
Social Media Marketing & Content Creation
Client
Malaga Markets
Location
Perth - WA
CONNECT WITH US
Reach out to our digital agency for innovative solutions. Contact us for inquiries, collaborations, or expert guidance in navigating the digital landscape.
Phone Number
+61 0410 390 669
Email Address
contact@socialtech.au
Our Location
Perth - Western Australia